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Hutch's

RESTAURANT BRANDING

WHAT IS HUTCH'S?

Hutch's is a chain of convenience stores spread throughout western Oklahoma and southwest Kansas.  

HUTCH'S MARKET - scroller

PROBLEM

Restaurant Mood Board

Rebrand the convenience store chain's made-to-order deli with a modern concept 

Mood Board

SOLUTION

I created a concept that not only modernized Hutch's brand, but also aligned with its communities.  Hutch's Market was the solution.  The concept tied in to the western Oklahoma region by using rustic elements such as wooden textures, paper, strips, and roughened typography.  Hutch's red, white, and black colors remained in the imagery to tie with the brand.

Restaurant Logo

The biggest challenge was fitting all the items on the digital menu boards while still keeping the menu items at a legible size for the customers to see from a distance.

Restaurant Menu Board Design
Restaurant Menu Board Design
Restaurant Menu Board Design

Menu Boards

Restaurant Takeout Menu
Restaurant Point-of-Purchase

Point-Of-Purchase Pump Toppers

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