WHAT IS A MARTINI?
A martini is a cocktail that includes vodka or gin, vermouth, and garnished with a lemon twist or green olives.
I challenged myself to photograph a specialty cocktail that provided instructions and a branded logo.
It was Halloween season at this time and a purple martini was the perfect fit. When I think of purple and Halloween, I think of magic so I chose the name, Abracadabra. It's historically believed that the term, abracadabra had healing powers if carved on an amulet. The logo displays an abstract amulet, elegant typography, and mysterious swooshes.