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MENU DESIGN

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PROBLEM

89 Agave is a Sonoran-style Mexican restaurant in Sedona, AZ.  They wanted a menu design refresh that gives a nod to the beautiful scenery and fun vibe in the Sedona area.

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Initial menu cover sketches

SOLUTION

I use abstract elements conveying the rock formations & desert that surround Sedona. Pops of color give it a fun vibe and the patterns complement the Mexican-inspired art inside the restaurant.

 

Menu engineering credit - Gregg Rapp

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