PROBLEM

I challenged myself to design a logo that reflected an existing cocktail recipe. 

Rough sketches & drafts

SOLUTION

It was Halloween season at this time and a purple martini was the perfect fit.  When I think of purple and Halloween, I think of magic so I chose the name, Abracadabra. It's historically  believed that the term, abracadabra had healing powers if carved on an amulet.  The logo displays an abstract amulet, elegant typography, and mysterious swooshes.