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PROBLEM

I challenged myself to design a logo that reflected an existing cocktail recipe. 

Martini Logo Sketches
Martini Logo Drafts

Rough sketches & drafts

SOLUTION

It was Halloween season at this time and a purple martini was the perfect fit.  When I think of purple and Halloween, I think of magic so I chose the name, Abracadabra. It's historically  believed that the term, abracadabra had healing powers if carved on an amulet.  The logo displays an abstract amulet, elegant typography, and mysterious swooshes.

AbracadabraMartiniB&WLogo.jpg
Martini Photography