TheRigLogo.jpg

PROBLEM

I challenged myself to design a logo for a fictional energetic nightclub in downtown Oklahoma City.  The nightclub would target the area's demographic of ages 20-40.

SOLUTION

It was Halloween season at this time and a purple martini was the perfect fit.  When I think of purple and Halloween, I think of magic so I chose the name, Abracadabra. It's historically  believed that the term, abracadabra had healing powers if carved on an amulet.  The logo displays an abstract amulet, elegant typography, and mysterious swooshes.

the-rig-logo.jpg