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Primary Logo
PROBLEM
Billy Sims Burger is a fast-food concept that needed a simple bold logo that appeared both modern and retro.
Wall of inspiration and rough sketches
SOLUTION
The logo is executed with bold typography and energetic colors. A classic authentic font for BILLY and a modern thick font for BURGER give a balance of both modern and retro. The energetic colors and speedy stripe help emphasize the idea of fast service while the megaphone gives a nod to Billy’s energetic personality.
Horizontal application
Exterior Road Sign Logo
Vertical application
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