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Primary Logo

PROBLEM

Billy Sims Burger is a fast-food concept that needed a simple bold logo that appeared both modern and retro.

BillyBurgerLogoDrafts.jpg

Wall of inspiration and rough sketches

SOLUTION

The logo is executed with bold typography and energetic colors.  A classic authentic font for BILLY and a modern thick font for BURGER give a balance of both modern and retro. The energetic colors and speedy stripe help emphasize the idea of fast service while the megaphone gives a nod to Billy’s energetic personality.

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Horizontal application

Exterior Road Sign Logo

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Vertical application